After looking online for an image for this project, I selected the cappiello style and came across the image below and decided to use it. The cappiello style is a advertising style created by a man named Leonetto Cappiello . He wanted to create simple posters that immediately captured the viewers attention and imagination. This type of poster definelty intreged me. I loved the simplicity of it, yet was amazed by how the little things had such a big impact on the message. This particualr image shows a smiling woman listening to a newly made radio for their time, 1928. S-fer 20, was the name of this radio. Words reading Madrid, Bruxelles (Brussels), Prague, Londres (London), Pais, etc. surrounded by curved flowing lines show the movement present in this image as well as all the different places around the world where the radio may be popular, thus helping with advertising. The motion of the flowing lines goes in an upward direction, coming straight from the music box, then drifting off into the air. These flowing lines give a sense of movement in the object. It is as if the lines are the sound, playing all around the radio.
The poster art theme for this particular design included music, products, and social concerns. The radio, the product, letting off sound to different places around the world shows music as well as social concerns because they are attempting to say everyone has this radio, you should too. This is known as bandwagon.
This project was very challenging, yet amusing. It was interesting to explore the different types of posters out there in different time periods.



